AdTeach
An educational series brought to you by the team at Publift to help you understand the ins and outs of programmatic.
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What Is Programmatic Advertising? How Does It Work?
3 mins watch
What Is Programmatic Advertising? How Does It Work?
Programmatic advertising is the process of automatically buying and selling digital advertising space. It’s a smarter, faster alternative to manual advertising.
Publisher Resources
Publishers
Insights
Adtech Industry
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Layout Teardown: Episode 2 - TimeAndDate.com's Success: Mastering Functionality & Monetization
20 mins watch
Layout Teardown: Episode 2 - TimeAndDate.com's Success: Mastering Functionality & Monetization
In this week's episode, we're taking a look at Timeanddate.com, a transactional website where users can calculate dates, check the time, weather and dates across the world.
Adtech Industry
Publishers
Insights
All
Play video
Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough
34 mins watch
Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough
We're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.
Publishers
Adtech Industry
Insights
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