Alex Chalmers

As the Data Science Manager at Publift, Alex and his team combine deep statistical rigour with well-considered experimentation in a continuously evolving ad-tech ecosystem to achieve quality revenue outcomes for our Publishers and refine our core product, Fuse. Leading a growing team, Alex is focused on experimental design and risk assessment as Publift's data science team continues to find ways to improve accuracy in the measurement of incremental value, model attributing factors to the success of an impression and quantify the risk of algorithmic bias.