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David Bickell

David Bickell is the Head of Technical Operations & Publisher Yield at Publift, where he leads technical operations and drives yield optimisation strategies across Publift’s publisher network and proprietary Fuse product suite. With over five years of dedicated adtech experience at Publift, David specializes in helping publishers navigate complex programmatic landscapes, maximise inventory value, and unlock new revenue streams.
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Why Publisher and Advertiser Incentives Don’t Always Align | Publift Thought Leadership

Publishers and advertisers have long had conflicting goals, but AI-driven buying is forcing the ecosystem to adapt. Learn why success now depends on optimizing for signal quality and user experience, not just chasing the highest bid.

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