James Nielsen

As the Head of Customer Solutions at Publift, James Nielsen is the first face new publishers meet when they begin their monetisation journey. James and his team guide publishers through the critical initial phase, managing the technical heavy lifting, optimising ad placements, and securing the first revenue wins, before handing them over to the Account Management team for ongoing growth. He is passionate about turning what is often a complex onboarding process into a smooth, high-impact experience that sets publishers up for a lifetime of programmatic success.