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First Party Cookies vs. Third Party Cookies: What Is the Difference?

Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?

Ezoic vs. Mediavine vs. Publift: Who Pays Better in 2026?

Read our comparison of Ezoic, Mediavine, and Publift to discover which ad network can significantly boost your ad revenue.

Brock Munro
8
mins read
Episode 3 – Meet Brock

Today you’ll be meeting our product manager, Brock, who'll talk about how Publift is transforming business in a way that is best built for our publishers.

Everything You Need to Know About the 728x90 Leaderboard Banner

Learn everything you need to know about the 728x90 leaderboard ad banner, including the best placement practices and tips to running them successfully.

Everything You Need to Know About Bot Traffic and How to Stop It

Bot traffic, or non-human traffic, is a major contributor to digital ad fraud. Learn what it is and how to stop it from targeting your website.

Episode 1 - The Origins of Publift

CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles.

Ezoic vs. AdSense vs. Publift: Who Pays Better in 2026?

Before choosing between either Ezoic, AdSense or Publift, check out this detailed guide into each network’s features and ease of use.

Brock Munro
19
mins read
Does Exchange Bidding Work?

Google’s Exchange Bidding has landed! Having rolled out the beta version across our publishers, the results are better than we could have imagined.

Effective Yield Optimization for Publishers

There are plenty of effective strategies publishers can use to optimize your advertising yield as your business grows. Learn how you can too.

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