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In this article, we look at how customer data platforms (CDPs) work and how they can benefit businesses to improve and personalize their customer experiences.

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.

What is Google Multiple Customer Management and why is it important for publishers in 2026? Learn everything you need to know in our in-depth MCM guide.

MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

Discover the fundamentals of programmatic guaranteed, why it benefits both publishers and advertisers and how to get started with it effectively.

LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more

Everything digital publishers need to know about leaderboard ads, one of the most popular digital ad units in the digital ecosphere.