Programmatic & Header Bidding
Ads.txt for Publishers
Ad fraud is a consistent problem in digital marketing, costing over $6.5 billion annually. Find out how ads.txt can help protect your website.
Brock Munro
5
mins read
What is a Demand Side Platform (DSP), and How Does It Help Publishers?
Learn what a demand-side platform is, how it works and the differences between DSPs and ad networks in our beginner's guide.
Brock Munro
8
mins read
Riding the Programmatic Wave
Publift CEO Colm Dolan and James Prier, GM of Beachgrit chat with IAB Australia on programmatic advertising and the changing tides for online publishing.
Brock Munro
17
mins read
The Key to Protecting Your Brand When Using Programmatic Advertising
How can we take advantage of all of the benefits and value of programmatic advertising without sacrificing our brand and user experience? Find out more.
Brock Munro
7
mins read
Did Header Bidding Twist Google’s Arm?
Did the rapid adoption of header bidding and its impact on revenue blindside Google? Find out more about Google's response.
Brock Munro
4
mins read