Programmatic & Header Bidding
Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.
Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!
A list of 8 best real-time bidding platforms for publishers in 2026. We explain how RTBs work and what to look out for when choosing an RTB platform.
Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.
Here are the best ad servers for publishers in 2026. Check from a wide range of the best open source, self-hosted, third-party and custom ad servers
Discover the fundamentals of programmatic guaranteed, why it benefits both publishers and advertisers and how to get started with it effectively.
Our Amazon Publisher Services guide covers services offered by Amazon for publishers, advantages, what type of publishers would suit and how to get started.
Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.
Programmatic direct is a direct deal between advertiser and publisher. Understand in detail how programmatic direct can benefit your business.