Programmatic & Header Bidding
Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.
New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.
Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here
Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.
Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.
Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.
Discover the top programmatic advertising trends for 2026–27, including AI, PMPs, retail media, CTV, and first-party data shaping publisher revenue.
Understand real-time bidding (RTB) in marketing. Learn how it works, its benefits, and how to use it to optimize ad spend and reach.
Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.