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How to Monetize a Website? 8 Practical Tips

Ready to turn your website into a money-making venture? Discover innovative strategies for successfully monetizing your passion and boosting your income.

How to Build a First-Party Data Strategy?

Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.

How to Load Ads Without Impacting Page Speed

Want to load ads without slowing down your site? Here are nine tips to help you overcome slow load times and maximize ad revenue.

How to Make Money with Google AdSense: A Step-by-Step Guide

Discover how to make money with Google AdSense. Learn strategies to increase your earnings and optimize your ads for more revenue.

IAB NZ Digital Overview

Publift was delighted to present to some of New Zealand’s biggest publishers (Fairfax, Bauer) and advertisers in their Digital Overview conference.

How to Better Optimize Cumulative Layout Shift

What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.

Google Adx Vs Admob: Which Is Better?

Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.

How Publift Evolved into an Ad Tech Startup

Publift, is the brainchild of two top-notch tech executives Colm Dolan and Tobin Page with over 10 years of digital ad experience at Google.

Holiday Season Strategy for Publishers: A Month-by-Month Q4 2026 Action Plan

Plan your Q4 2026 holiday season strategy with monthly checklists, seasonal ad layouts, PMP deals, and proven ways for publishers to increase CPMs and revenue.

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