Publift was delighted to present to some of New Zealand’s biggest publishers (Fairfax, TVNZ, Bauer) and advertisers (Acquire Online, Mightyape, Groupon) in their Digital Overview conference on Friday 20th May 2016.
Colm discussed the optimal Yield Management Strategy & new trends in the market such as header bidding & Private Marketplace deals.
You can also find the presentation here.
Alternatively, If you need help implementing some of the strategies from yesterday feel free to contact us.
Colm Dolan, Publift CEO discussing Yield Management Strategy and new trends in the market