Close icon to exit the modal
Search icon

Latest

Your one-stop-shop for publisher resources, vlogs and ad tech industry news.
All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Programmatic vs Display Ads

Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.

Publift’s European Lead is a Finalist for Vidyard’s 2021 Video in Business Awards

We're excited to announce that our European Lead Roddy O'Caoimh is a Video Prospector finalist in Vidyard's 2021 Video in Business Awards!

8 Best Native Ads Platforms for Publishers in 2025

Here are the best native ads platforms for publishers in 2025. Sign up with the best native advertising platforms mentioned in our guide to grow your revenue through the roof.

Brock Munro
10
mins read
Your Guide to Bid shading

Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!

What Is vCPM? Five Strategies to Improve vCPM

vCPM is used to determine how many people see a web page’s ads.Check out our five strategies to improve vCPM.

27 Highest Paying AdSense Alternatives for Publishers in 2025

This detailed guide lists the best AdSense alternatives publishers should consider when looking to increase their ad revenue.

The Lumascape - A Visual Guide to the Digital World

The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.

12 Best High CPC Ad Networks for Publishers in 2025

Are you a publisher with high average CTRs? If so, a high CPC ad network can help you maximize ROI for your ad spend. Here are top 12 CPC Ad Networks for publishers in 2025.

What is Ad Fill Rate? How to Calculate it?

Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.

Publift Scoop

Publift Scoop

Sign up to the Publift newsletter for all the latest news, updates and insights from across the industry.
Sign up