AdTech Fundamentals

Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.

Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.

Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.

Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.

Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.

The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.

Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.

Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.

Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.