Adtech Industry

Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.

Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.

We’ve explored the programmatic advertising trends that are likely to shape both advertiser and publisher strategies alike in the coming years.

Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.

Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.

Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.

Understand real-time bidding (RTB) in marketing. Learn how it works, its benefits, and how to use it to optimize ad spend and reach.

Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.

Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.