Adtech Industry

Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.

Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!

Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.

Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.

Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!

The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.

Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.

Gain expert insights and best practices to maximize revenue and stay ahead in online publishing with our IAB standards for publishers guide.

SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.