Digital ad trafficking involves the strategic creation and placement of display ads. Learn more about how this process shapes demand for ad inventory.
April 16, 2024
Jaryd Krause interviews our founder and CEO Colm Dolan on how to earn more money from ads on your website.
March 20, 2024
Everything digital publishers need to know about leaderboard ads, one of the most popular digital ad units in the digital ecosphere.
Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.
April 8, 2024
Explore all about cookie syncing, why it’s important to you as a marketer, its future, and how you should adapt to the next phase of digital advertising.
April 15, 2024
Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.
Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model
Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.
We’ve explored the programmatic advertising trends that are likely to shape both advertiser and publisher strategies alike in the coming years.
Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.
Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.
Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.
Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.
Real-time bidding (RTB) has grown in popularity among publishers and advertisers. Read on to learn how it works and how your marketing campaigns can benefit.
Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.
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