Everything digital publishers need to know about leaderboard ads, one of the most popular digital ad units in the digital ecosphere.
November 21, 2023
Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.
October 26, 2023
Explore all about cookie syncing, why it’s important to you as a marketer, its future, and how you should adapt to the next phase of digital advertising.
Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.
September 1, 2023
Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model
November 28, 2023
Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.
We’ve explored the programmatic advertising trends that are likely to shape both advertiser and publisher strategies alike in the coming years.
Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.
Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.
Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.
August 9, 2023
Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.
July 23, 2023
Real-time bidding (RTB) has grown in popularity among publishers and advertisers. Read on to learn how it works and how your marketing campaigns can benefit.
June 12, 2023
Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.
Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.
Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!
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