AdTech Fundamentals

Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.

MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json

Cost per lead explained with the formula, benchmarks by industry and how publishers use CPL deals alongside CPM and CPC.

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Digital ad trafficking involves the strategic creation and placement of display ads. Learn more about how this process shapes demand for ad inventory.

Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model

Click-through rates (CTRs) are an important metric for publishers and advertisers alike and need close monitoring.