Mobile banner ads come in a variety of sizes and formats. This definitive guide helps you understand which size is the best for your business needs.
April 22, 2024
Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.
March 20, 2024
Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.
Google has officially announced that Core Web Vitals will be a key search engine ranking factor in 2021. Read on to find out how to prepare your website.
Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.
April 23, 2024
Partnering with the right mobile ad network can be a game changer for publishers and app developers. Here are the best mobile ad networks in 2024.
April 24, 2024
Our Amazon Publisher Services guide covers services offered by Amazon for publishers, advantages, what type of publishers would suit and how to get started.
There are plenty of effective strategies publishers can use to optimize your advertising yield as your business grows. Learn how you can too.
A universal ID is a type of identifier that can be used across multiple devices. Learn about its types, benefits for the publishers and LiveRamp.
Ultimate guide to ad operations for publishers. Learn the ad ops basics that you need to know in order to get started & optimize your digital ad operations.
April 8, 2024
Finding the right UX model for your website is key to retaining users.
Publift CEO Colm Dolan and James Prier, GM of Beachgrit chat with IAB Australia on programmatic advertising and the changing tides for online publishing.
April 4, 2024
Content that endures is content that continues to meet user needs, month after month, if not year after year. Find out how to keep your content relevant.
Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.