Wondering how to generate revenue with your app? Our guide covers subscriptions models, in-app purchases and all your advertising options.
June 18, 2021
Considering alternative traffic sources to monetize AdSense ads? Read our guide to AdSense arbitrage to learn how to maximize these strategies for success.
April 15, 2021
Looking to increase your ad revenue? Find out how increasing your page RPM can impact this and learn strategies to implement and influence this metric.
March 26, 2021
The CPM revenue model is the most common for digital ads and experiencing exponential growth. Learn the best CPM ad network to help grow your business.
March 24, 2021
Here are the top 21 AdSense alternatives you can consider to diversify your publisher revenue depending on your audience size and composition.
January 11, 2021
What’s the difference between Google AdX and Google AdSense and how do you pick the right one for your business Read our guide for nifty tips.
December 16, 2020
Advertisers are increasingly only interested in bidding on viewable impressions. Learn what vCPM is, and its role in driving revenue for your sites.
November 10, 2020
Find out what is cost per mille (CPM) is, average CPM rates by industry and how you can optimize it to increase your advertising revenue.
September 23, 2020
Why is it important to track the time spent on your website? Time on site gives an accurate indication of how engaged readers are with your content.
July 4, 2020
eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their website.
June 25, 2020
In this article you'll find out about the impact of the COVID-19 pandemic on your revenue for April, as well as the effects on globally declining CPMs.
April 5, 2020
Vahe Arabian from State of Digital Publishing chats to Publift CEO, Colm Dolan about online publishers and how they can increase their ad revenue.
January 6, 2020
Learn how to optimize ad placements on a publisher's site to increase revenue. Balance ads with user experience to keep your site looking amazing.
March 27, 2019
Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.
March 10, 2019
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