Monetisation Strategy

Ad revenue explained: how publishers calculate it with RPM and eCPM, what affects earnings, and how ad operations can improve yield.

Learn how website and app publishers use programmatic ads, direct deals, affiliate marketing and subscriptions to build diverse, sustainable revenue streams.

Compare game monetisation models and ad formats, see typical eCPMs, and learn how to monetise browser, HTML5 and mobile games.

Explore the key trends shaping ad revenue forecasting of 2027 and learn how to forecast your publisher revenue with a simple model.

Discover how better ad placement, faster page speed, and viewability optimisation can increase CPMs, RPM, and advertiser demand without compromising user experience.

Explore key affiliate marketing statistics for 2026, including industry growth, spending trends, ROI insights, and emerging market opportunities shaping the future.

Improve your affiliate marketing game in 2026 by using effective strategies to increase revenue and engage your audience.

Ready to turn your website into a money-making venture? Discover innovative strategies for successfully monetizing your passion and boosting your income.

Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.