Consent Management Platform

Question 1

Question 1

I display a simple cookie banner on my site. Am I covered for GDPR?

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Answer

Unfortunately not. A cookie banner may be sufficient in some locations, but in Europe, web and app publishers are required to explicitly collect and handle user consent in line with GDPR criteria. As publishers (and Publift) are passing user information onto buyers in a programmatic auction, they are responsible for collecting consent from the user to allow advertisers to transact on their data. Fuse offers a customizable UI and automates the consent signalling to seamlessly communicate with advertisers and keep your users’ rights respected under GDPR.

Question 2

Question 2

Do I only have to worry about privacy laws in my own country?

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Answer

In most cases, no. As long as you have some users using your site or app coming from a country that is covered by a privacy law, you will have to adhere to their jurisdiction and observe their rights to privacy and consent. With more and more laws being passed globally, the complexity will continue to increase and more solutions will need to be considered. At Publift, we take the challenge of managing multiple jurisdictions out of your hands. When using Fuse, you don’t have to worry about implementing countless solutions for different laws - we manage that out of the box!

Question 3

Question 3

What’s the cost of blocking people from using your site or app that are covered by privacy laws?

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Answer

Web and app publishers can be leaving significant revenue on the table if they choose not to collect consent for users covered by a key privacy law, because the user would either never get to see content or ads. This may stall or decline growth in users over time, especially as more laws are passed globally that require action from a publisher. Publift works with publishers to make sure they are not resorting to blocking users by providing a simple consent tool, reducing the complexity of geo-blocking and keeping users coming in.

Consent Management Platform