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Brock Munro

Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
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A Guide to Ad Operations for Publishers

Ultimate guide to ad operations for publishers. Learn the ad ops basics that you need to know in order to get started & optimize your digital ad operations.

Brock Munro
6
mins read
A Complete Guide to Programmatic Direct

Programmatic direct is a direct deal between advertiser and publisher. Understand in detail how programmatic direct can benefit your business.

Ads.txt for Publishers

Ad fraud is a consistent problem in digital marketing, costing over $6.5 billion annually. Find out how ads.txt can help protect your website.

What is a Demand Side Platform (DSP) and How It Helps Publishers

Learn what a demand side platform is, how it works and the differences between DSPs and ad networks in our beginner's guide.

Brock Munro
8
mins read
Infinite Scroll vs Pagination vs. Load More Buttons: Which Is Better?

Infinite scroll or load more buttons—what’s best for user experience and engagement? Discover the pros and cons to choose the right one for your site.

Brock Munro
12
mins read
What is SKAdNetwork and What Does it Mean for Publishers?

Apple's SKAdNetwork was created to measure campaigns, focusing on privacy. It's now set to become the future of measuring mobile ad campaigns without IDFA.

The Publift Scoop November Edition

Welcome to the Publift Scoop for November! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

Google AdX vs Google Adsense: Which Is Better for You?

This guide explains the difference between Google AdX and Google AdSense and provides tips on how to pick one out of the two for your business.

The Publift Scoop October Edition

Welcome to the Publift Scoop for October! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

Publift Scoop

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