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Brock Munro

Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
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When Will Google Transition to a First Price Auction?

Find out when Google will start transitioning your traffic to a first price auction, how the change is progressing and what other publishers are saying.

Media Making the Difference with UnLtd. Big Kahuna Surf Comp

With over 120 attendees, $55k raised and a number of big-name sponsors on the list, UnLtd.’s inaugural Big Kahuna Surf Competition was a huge success!

3 Best Website Ad Placement Strategies for Maximizing Revenue

A complete guide to optimizing ad placements for digital publishers. Learn new techniques, optimize existing placements and maximize ad revenue.

DoubleClick for Publishers: Everything You Need to Know

Learn how to leverage Google DoubleClick for Publishers (DFP) ad management platform for maximum return on your advertising dollar.

Brock Munro
4
mins read
PubChat Sydney March 2019

PubChat was back with a bang this month, kicking off 2019 on the right foot for publishers from across Sydney and beyond.

What Will Google’s First Price Auction Mean For Publishers

Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.

Brock Munro
5
mins read
rCPM For Publishers: Everything You Need to Know

Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.

Riding the Wave to the Big Kahuna Surf Competition 2019

We joined UnLtd in the fight for a better future for young Australians, using financial and cultural influence to create significant positive change.

Google Case Study: Publift Uses Exchange Bidding to Deliver 40% Higher CPMs Across 50 Publisher Clients

Google recently published a case study outlining our journey and success in the implementation of Exchange Bidding, delivering 40% higher CPMs for clients.

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