Your one-stop-shop for publisher resources, vlogs and ad tech industry news.
Discover the top performing banner ad sizes for display advertising and how you can create an effective banner ad.
October 24, 2022
In this article, we look at how customer data platforms (CDPs) work and how they can benefit businesses to improve and personalize their customer experiences.
Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.
October 19, 2022
Explore the most profitable AdSense niches that can boost your ad earnings and discover how you can find your own lucrative niches.
September 25, 2022
Publishers looking to monetize their content through Google AdSense need an in-depth understanding of how it works. This detailed guide explains everything you need to know.
September 24, 2022
Ad blockers can seriously derail a publisher’s ad revenue potential. Learn about different strategies that can help you monetize Adblock traffic.
September 23, 2022
Want to load ads without slowing down your site? Here are nine tips to help you overcome slow load times and maximize ad revenue.
September 13, 2022
Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.
September 5, 2022
Native advertising is a powerful content monetization strategy that allows publishers to overcome ad blocking challenges.
Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.
August 30, 2022
Need an editorial calendar but not sure where to start? This guide will tell you everything you need to know when looking for the right template.
August 12, 2022
Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.
August 4, 2022
What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.
July 29, 2022
Cost per install (CPI) represents a pricing model commonly used for mobile user acquisition campaigns.
100% of our employees feel that Publift is a great place to work! The results feel more significant this year because we’ve grown in size and improved our score.
July 26, 2022