Programmatic Ad News | Company Updates

9 Common Banner Ad Sizes and Their Importance

Discover the top performing banner ad sizes for display advertising and how you can create an effective banner ad.

October 24, 2022

What Is a Customer Data Platform?

In this article, we look at how customer data platforms (CDPs) work and how they can benefit businesses to improve and personalize their customer experiences.

Publift

October 24, 2022

24 Best SSPs for Publishers in 2023

Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.

Publift

October 19, 2022

15 Best AdSense Niches for Publishers in 2023

Explore the most profitable AdSense niches that can boost your ad earnings and discover how you can find your own lucrative niches.

Publift

September 25, 2022

How to Earn Money With Google Adsense

Publishers looking to monetize their content through Google AdSense need an in-depth understanding of how it works. This detailed guide explains everything you need to know.

Publift

September 24, 2022

How Publishers Can Monetize Adblock Traffic

Ad blockers can seriously derail a publisher’s ad revenue potential. Learn about different strategies that can help you monetize Adblock traffic.

Publift

September 23, 2022

How to Load Ads Without Impacting Page Speed

Want to load ads without slowing down your site? Here are nine tips to help you overcome slow load times and maximize ad revenue.

Publift

September 13, 2022

How to Check Website Traffic — 5 Free Tools

Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.

Publift

September 5, 2022

What Is Native Advertising?

Native advertising is a powerful content monetization strategy that allows publishers to overcome ad blocking challenges.

Publift

September 5, 2022

What Are Interscroller Ads? A Guide for Publishers

Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.

Publift

August 30, 2022

What are Editorial Calendars (with Templates and Examples)

Need an editorial calendar but not sure where to start? This guide will tell you everything you need to know when looking for the right template.

Publift

August 12, 2022

What Is Cost Per Lead (CPL)? Why Is It Important?

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

Publift

August 4, 2022

What Is Cost Per Acquisition (CPA)?

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Publift

July 29, 2022

What Is Cost Per Install (CPI)?

Cost per install (CPI) represents a pricing model commonly used for mobile user acquisition campaigns.

Publift

July 29, 2022

Publift is a Great Place to Work 2 Years in a Row!

100% of our employees feel that Publift is a great place to work! The results feel more significant this year because we’ve grown in size and improved our score.

Publift

July 26, 2022