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Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.

Google recently published a case study outlining our journey and success in the implementation of Exchange Bidding, delivering 40% higher CPMs for clients.

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.

Ad blockers can seriously derail a publisher’s ad revenue potential. Learn about different strategies that can help you monetize Adblock traffic.

We’ve drawn up a complete guide for Google AdSense arbitrage, including commonly asked questions and best practices for publishers.

This detailed guide to ad networks explains the difference between Google AdMob and AdSense, to help you in choosing the best network for your needs.

Rich media ads. They offer improved UX for consumers and increased ROI for advertisers. This complete guide for publishers covers how to create rich media ads.

This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.

Take a look at how we celebrated Halloween here at Publift!