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This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.

Ultimate guide to ad operations for publishers. Learn the ad ops basics that you need to know in order to get started & optimize your digital ad operations.

Here’s our list of 93 essential in-app advertising statistics for 2026. Read and discover the perfect solution to maximize your ad revenue.

Programmatic direct is a direct deal between advertiser and publisher. Understand in detail how programmatic direct can benefit your business.

To celebrate 8 years of Publift, we chat with Colm Dolan, Publift's CEO & Founder, and reminisced about his nostalgic journey in building the company, exploring the valuable lessons he has learned while achieving prestigious awards, and engaging in a vibrant discussion about the current beacons of innovation guiding Publift's path forward.

Uncover how leading brands are mastering programmatic advertising in 2026 to boost engagement and drive sales.

Discover the top programmatic advertising trends for 2026–27, including AI, PMPs, retail media, CTV, and first-party data shaping publisher revenue.

A list of 8 best real-time bidding platforms for publishers in 2026. We explain how RTBs work and what to look out for when choosing an RTB platform.

Picking the right banner sizes can make a big difference in your ad metrics. Read on to find out about the five highest performing adsense banner sizes and formats for publishers.