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Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.

Publift partnered with Primis to boost video revenue through strategic optimisation, delivering a 12.21% revenue uplift

Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.

Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.

Publift partnered with Intent IQ to help publishers recover revenue from cookieless inventory. Here are the key findings from our January–February 2026 rollout.

Publift MD Amy Jansen-Flynn joins Media Tech Talk to discuss leading founder-led transitions and managing monetisation for over 900 publishers.

Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model

Explore the 5 best header bidding platforms for publishers in 2026, covering pricing, yield uplift data, CWV handling, and how each one compares head to head.

Publift MD Amy Jansen-Flynn maps out identity and AI strategies within Fuse, warns against untested adtech, and shares her framework for scaling global team culture.