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Ad Formats & Placements

What Are VAST Tags? A Guide for Digital Publishers

Learn the benefits of VAST tags and how to create them to serve fast, reliable video ads.

An Outstream Video Ads Guide for Publishers

Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.

Infinite Scroll vs Pagination vs. Load More Buttons: Which Is Better?

Infinite scroll or load more buttons—what’s best for user experience and engagement? Discover the pros and cons to choose the right one for your site.

What Is In-App Advertising? How Does In-App Advertising Work?

In-app advertising allows app developers and publishers to cash in on growing demand for mobile ad inventory. Read our guide to learn more about this strategy.

Are Display Ads Affecting Your Website’s SEO?

Do display ads really affect your website’s SEO? Learn how to maintain and grow your user base while maximizing ad revenue.

3 Best Website Ad Placement Strategies for Maximizing Revenue

A complete guide to optimizing ad placements for digital publishers. Learn new techniques, optimize existing placements and maximize ad revenue.

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