Ad Formats & Placements

VAST Errors are fatal errors that cause video ads to stop and request another ad to play or resume playback. Understand all VAST error codes and their meaning.

Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.

This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.

Banner blindness is when website visitors habitually ignore online ads. Learn how you can tackle selective visitor attention and boost ad performance.

Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.

Rich media ads. They offer improved UX for consumers and increased ROI for advertisers. This complete guide for publishers covers how to create rich media ads.

When used correctly, interstitial ads can be a great source of revenue for app publishers. Learn how to optimize these ads without disrupting user experience UX.

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.

Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.