Ad Formats & Placements

Want to load ads without slowing down your site? Here are nine tips to help you overcome slow load times and maximize ad revenue.

Learn what native ads are, their definition, and how they fit into your marketing strategy. Discover effective examples for better engagement.

Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Everything digital publishers need to know about leaderboard ads, one of the most popular digital ad units in the digital ecosphere.

Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.

Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.

Learn how to increase ad revenue without compromising user experience. Discover 13 practical ways to balance Core Web Vitals, ad placement, site speed, and demand.

Gain expert insights and best practices to maximize revenue and stay ahead in online publishing with our IAB standards for publishers guide.