Stay Safe Online: Fake Websites Impersonating Publift. Learn more →
Close or exit icon
Untitled UI logotext
Solutions
Arrow down icon
Products
Managed with Fuse
Fuse Enterprise
Technology
Fuse icon in black
Fuse
Fuse Platform
Use Cases
Using AdSense
Retail Media
Existing Ad Management
Direct and Programmatic
Case Studies
Auto
Forum
Puzzle
Weather
Editorial
News
Tool
All
See all
Resources
Arrow down icon
Resources
AdTeach
Blog
Ad Formats
Layout Teardown: Episode 4 - Zillow.com's Unique Advertising Strategies
Explore how Zillow optimises its ad strategy without affecting its core business, offering insights into both desktop and mobile layouts for improving ad visibility and user engagement.
Watch now
Forward arrow icon in white with black background
Data-Driven Curation: Leveraging Audience Insights for Superior Ad Performance
Looking for improved ad results? Data‑driven curation optimizes your inventory and targets your audience effectively.
Read now
Forward arrow icon in white with black background
About
Arrow down icon
About
About Publift
How It Works
Customer Experience
Careers
Newsroom
Book a demo
User iconSearch icon
Solutions
Down arrow icon
Products
Managed with Fuse
Fuse Enterprise
Technology
Fuse technology icon in white
Fuse
Use Cases
Using AdSense
Retail Media
Existing Ad Management
Direct and Programmatic
Case Studies
Auto
Forum
Puzzle
Weather
Editorial
News
Tool
All
Resources
Down arrow icon
Resources
AdTeach
Blog
Ad Formats
Layout Teardown: Episode 4 - Zillow.com's Unique Advertising Strategies
Explore how Zillow optimises its ad strategy without affecting its core business, offering insights into both desktop and mobile layouts for improving ad visibility and user engagement.
Watch now
Forward arrow icon in white with black background
Data-Driven Curation: Leveraging Audience Insights for Superior Ad Performance
Looking for improved ad results? Data‑driven curation optimizes your inventory and targets your audience effectively.
Read now
Forward arrow icon in white with black background
About
Down arrow icon
About
About Publift
How It Works
Customer Experience
Careers
Newsroom
Book a demo
Book a demo
User iconSearch icon
Book a demo
Book a demo
User iconSearch icon
Close icon to exit the modal
Search icon
Close icon to exit the modal
Sign up to Publift Scoop
Subscribe to the Publift newsletter for all the latest news, updates and insights from across the industry.

Sign up to the Publift Scoop

Subscribe to the Publift newsletter for all the latest news, updates and insights from across the industry.

By clicking ‘Sign Up’, you agree to Publift’s Terms and Conditions, Personal Information Collection Statement and Privacy Policy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Industry News
All

COVID-19 Revenue and CPM Impact Q2 2020 Update

In this article CEO Colm Dolan gives an update on the second quarter of the year and June CPM rates, including the impact of COVID-19.

Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
Brock Munro
1
mins read
September 18, 2024
Share
ChatGPT Perplexity WhatsApp LinkedIn X Grok Google AI
Facebook
COVID-19 Revenue and CPM Impact Q2 2020 Update
contents
Contents

Hi There,

I hope you and your family continue to stay safe and well.

July, like most years, was weaker than June. As mentioned in June’s Publift Scoop, seasonality impacts CPM – we go from the strong peak at the end of Financial Year (end of June in Australia/NZ) to a poor July where the new Quarter and new advertising budgets slowly start. We see this every year as advertisers splurge their budget on campaigns at the end of June.

Whilst we had braced ourselves for this drop, it was much harder to predict how big the seasonal drop would be with COVID in the picture. Across all the publisher’s we manage we saw a CPM drop of roughly 20% in early July Vs the June peak. This was slightly lower than the CPM drop we saw in 2019. We’re already seeing recovering CPM numbers in late July and early August – which hopefully means we’ll see a better quarter for advertising revenue than initially projected with COVID.

Below is a summary of what we’re seeing comparing the month of month decline in CPM by vertical.

Month of month decline in CPM by vertical in June to July 2020

Below is a summary of what we’re seeing comparing the year on year decline in July’s CPM by market.

YoY decline in CPM in AU, US and UK in July 2020
  • Australian CPM is down by 20% Year on Year
  • USA’s CPM is down by 10% Year on Year
  • UK’s CPM is down by 25% Year on Year

Again, I’m happy to discuss any of this in more detail. Feel free to book a call in with me using the link here.

Stay safe,

Colm Dolan, CEO Publift

Editorial Policy
Learn more
Our content is crafted through collaboration amongst our team of experts, or "Publifters," combined with ongoing research into the latest industry updates. To effectively support publishers, we follow a meticulous process for every piece of content we create, whether it's a blog, case study, or video.
Learn more
Share
Facebook Twitter LinkedIn Email ChatGPT Perplexity Grok Google AI Claude
Facebook
Written by
Brock Munro
Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
Follow
Linkedin
Brock Munro

Are you ready to power-up?

Get started

Related

Scam Alert: Fake Websites Impersonating Publift

We've received multiple reports of websites operating under the domain publiftworking.com and publiftonlineing.com falsely claiming to represent Publift.

Company Updates
All
Publift
mins read
Data-Driven Curation: Leveraging Audience Insights for Superior Ad Performance

Looking for improved ad results? Data‑driven curation optimizes your inventory and targets your audience effectively.

Insights
All
All
All
Brock Munro
16
mins read
Back to all articles

Publift Scoop

Publift Scoop

Sign up to the Publift newsletter for all the latest news, updates and insights from across the industry.
Sign up
Publift logo
Where you'll find us
Dublin

Level 2, Park House, 

Frascati Road,
Blackrock,
Dublin, Ireland
Sydney
Level 1, Building 5, 

The Mill 41-43 Bourke Rd

Alexandria, NSW 2015,
Australia
Product
Fuse TechnologyManaged with FuseFuse Enterprise
Use Cases
Direct and Programmatic
Existing Ad Management
Retail Media
Using AdSense
Resources
AdTeachBlogAd FormatsCase StudiesJargon GlossaryFAQs
About
About PubliftHow It WorksCustomer ExperienceCareersNewsroomBook a DemoContact Us
Calculators
Conversion Rate Calculator
eCPM Calculator
CPM Calculator
CPA Calculator
CPC Calculator
CTR Calculator
Featured Articles
Mediavine vs RaptiveEzoic vs MediavineAdPushup vs. EzoicMediavine vs AdSenseEzoic vs. AdSenseMedia.net vs. AdSenseAdSense vs MonetizeMoreBest Mediavine AlternativesBest Ezoic AlternativesBest AdPushup AlternativesBest AdThrive AlternativesBest AdSense Alternatives
Privacy PolicyCookie NoticeTerms of Service
Linkedin icon

Sign up to the Publift Scoop

Subscribe to the Publift newsletter for all the latest news, updates and insights from across the industry.

By clicking ‘Sign Up’, you agree to Publift’s Terms and Conditions, Personal Information Collection Statement and Privacy Policy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close icon to exit the modal