Latest

Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.

LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more

eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their website.

CPM is an essential marketing metric. Discover the definition of CPM and whether it is the right choice for your online ad campaigns.

Discover how to migrate from an ad network to a full ad stack, with step-by-step guidance, actual publisher revenue data, and tips to minimise switching risk.

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.

Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.