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Did the rapid adoption of header bidding and its impact on revenue blindside Google? Find out more about Google's response.

Our guiding principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients.

Learn how to leverage Google DoubleClick for Publishers (DFP) ad management platform for maximum return on your advertising dollar.

Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.

Looking for improved ad results? Data‑driven curation optimizes your inventory and targets your audience effectively.

Get insights into Deal ID in Programmatic Direct. Discover its significance in facilitating transparent, direct transactions between advertisers and publishers.

Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.

From data collection to personalized marketing, understand how DMPs and CDPs differ and which one fits your business goals.

Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.