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The Publift Scoop October Edition

Welcome to the Publift Scoop for October! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

What Is In-App Advertising? How Does In-App Advertising Work?

In-app advertising allows app developers and publishers to cash in on growing demand for mobile ad inventory. Read our guide to learn more about this strategy.

The Mindful Fire Podcast: Entrepreneurship as a Spiritual Practice with Colm Dolan

Colm talks to Adam Coelho on The Mindful Fire Podcast, reflecting on entrepreneurship as a spiritual practice and living in alignment with personal values.

WordSolver Case Study Interview

Colm speaks to Matt about what inspired him to start WordSolver and what made Publift stand out as an ad tech partner and substitute for AdSense.

The Publift Scoop September Edition

Welcome to the Publift Scoop for September! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

What Is CPM? Cost Per Thousand Impressions Explained

CPM is an essential marketing metric. Discover the definition of CPM and whether it is the right choice for your online ad campaigns.

Q&A with Rob Williams, Kargo

We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the industry and get tips for effective mobile ads!

The Publift Scoop August Edition

Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.

Q&A with Niraj Nagpal, IPONWEB

Niraj is part of APAC’s first generation of programmatic evangelists, with 9 years in the region, leading IPONWEB’s APAC sales efforts.

Publift Scoop

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