Adtech Industry
Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.
Publift becomes an IAB UK member, improving programmatic outcomes for publishers and strengthening our industry presence with direct insights.
Maximize ad revenue with Google Ad Manager 360. Smarter ads, better insights, higher earnings.
Get insights into Deal ID in Programmatic Direct. Discover its significance in facilitating transparent, direct transactions between advertisers and publishers.
Maximize ad revenue with our guide to five mobile ads best practices for publishers. Learn all about the latest trends shaping the mobile publishing industry.
Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.
MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.
Looking for an efficient alternative to third-party cookies? Learn why Google Publisher Provided Identifiers can help in our in-depth guide.
Uncover how leading brands are mastering programmatic advertising in 2025 to boost engagement and drive sales.