Adtech Industry

Our guide to ad blocking tech covers the basics of ad-blocking, how it works and what publishers can do after detecting ad blockers.

An ad tag is a piece of code that is inserted within a web page to define where and what ad will be displayed. Here is everything digital publishers need to know about ad tags.

Learn the benefits of VAST tags and how to create them to serve fast, reliable video ads.

Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.

What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.

Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.

Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.

Google is killing off third party cookies. Learn what the impact of this move will be, and what alternatives do publishers have to third party cookies.

Contextual advertising is growing in popularity. Read our guide to understand what contextual advertising is and how to use it to your advantage.