Adtech Industry
Find out when Google will start transitioning your traffic to a first price auction, how the change is progressing and what other publishers are saying.
Confused about programmatic advertising? Learn the basics with our ultimate glossary for publishers and anyone new to the industry.
Google’s Exchange Bidding has landed! Having rolled out the beta version across our publishers, the results are better than we could have imagined.
As a key channel partner of Rubicon Australia – our team was invited to attend their regional summit to get an insight on what's happening in the market.
Did the rapid adoption of header bidding and its impact on revenue blindside Google? Find out more about Google's response.
The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.