All

PubChat was back with a bang this month, kicking off 2019 on the right foot for publishers from across Sydney and beyond.

Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.

Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.

We joined UnLtd in the fight for a better future for young Australians, using financial and cultural influence to create significant positive change.

Google recently published a case study outlining our journey and success in the implementation of Exchange Bidding, delivering 40% higher CPMs for clients.

After a year of working hard, we spent an afternoon celebrating and toasting to the year gone by. Thanks 2018, you were brilliant.

Take a look at how we celebrated Halloween here at Publift!

Last week Publift had the awesome opportunity to host a livestream event alongside Google & Acqua Media.

Publift participated in the Cancer Council's 'Australia's Biggest Morning Tea' to support those who have battled and continue to battle with cancer.