Google Ad Stack

SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.

Google Ad Manager is the cornerstone publisher monetization platform. If you are not using and missing out on a huge opportunity, experts at Publift can help.

Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.

An ad tag is a piece of code that is inserted within a web page to define where and what ad will be displayed. Here is everything digital publishers need to know about ad tags.

We’ve drawn up a complete guide for Google AdSense arbitrage, including commonly asked questions and best practices for publishers.

What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.

Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.

This guide explains the difference between Google AdX and Google AdSense and provides tips on how to pick one out of the two for your business.

Find out when Google will start transitioning your traffic to a first price auction, how the change is progressing and what other publishers are saying.