Google Ad Stack
Learn how to leverage Google DoubleClick for Publishers (DFP) ad management platform for maximum return on your advertising dollar.
Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.
Google recently published a case study outlining our journey and success in the implementation of Exchange Bidding, delivering 40% higher CPMs for clients.
Google’s Exchange Bidding has landed! Having rolled out the beta version across our publishers, the results are better than we could have imagined.
Did the rapid adoption of header bidding and its impact on revenue blindside Google? Find out more about Google's response.
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