Privacy & Identity

This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.

Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?

Google is killing off third party cookies. Learn what the impact of this move will be, and what alternatives do publishers have to third party cookies.

Contextual advertising is growing in popularity. Read our guide to understand what contextual advertising is and how to use it to your advantage.

A universal ID is a type of identifier that can be used across multiple devices. Learn about its types, benefits for the publishers and LiveRamp.

Apple's SKAdNetwork was created to measure campaigns, focusing on privacy. It's now set to become the future of measuring mobile ad campaigns without IDFA.

Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.