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Bot traffic, or non-human traffic, is a major contributor to digital ad fraud. Learn what it is and how to stop it from targeting your website.

What is brand safety, and why does it matter? Our guide for publishers covers everything they need to know about brand safety online.

Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.

Digital ad trafficking involves the strategic creation and placement of display ads. Learn more about how this process shapes demand for ad inventory.

Video ad networks allow publishers to connect with thousands of buyers so that video ad impressions are transacted.

Banner blindness is when website visitors habitually ignore online ads. Learn how you can tackle selective visitor attention and boost ad performance.

Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.

Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.