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Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.

Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json

Discover Prebid in programmatic advertising: its role, technologies, how to implement it, and more.

Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.

Learn the benefits of VAST tags and how to create them to serve fast, reliable video ads.

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.

Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.