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Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.

Mobile banner ads come in a variety of sizes and formats. This definitive guide helps you understand which size is the best for your business needs.

vCPM is used to determine how many people see a web page’s ads.Check out our five strategies to improve vCPM.

Welcome to the Publift Scoop for October! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

As a key channel partner of Rubicon Australia – our team was invited to attend their regional summit to get an insight on what's happening in the market.