Adtech Industry
The Ultimate Programmatic Advertising Glossary for Publishers
Confused about programmatic advertising? Learn the basics with our ultimate glossary for publishers and anyone new to the industry.
Ben Morrisroe
9
mins read
Does Exchange Bidding Work?
Google’s Exchange Bidding has landed! Having rolled out the beta version across our publishers, the results are better than we could have imagined.
Brock Munro
2
mins read
Rubicon Heavily Investing into Header Bidding and PMPs
As a key channel partner of Rubicon Australia – our team was invited to attend their regional summit to get an insight on what's happening in the market.
Brock Munro
9
mins read
Did Header Bidding Twist Google’s Arm?
Did the rapid adoption of header bidding and its impact on revenue blindside Google? Find out more about Google's response.
Brock Munro
4
mins read
Horsing Around at Google AdX Bootcamp!
The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.
Brock Munro
1
mins read