Adtech Industry

Programmatic direct is a direct deal between advertiser and publisher. Understand in detail how programmatic direct can benefit your business.

Ad fraud is a consistent problem in digital marketing, costing over $6.5 billion annually. Find out how ads.txt can help protect your website.

Apple's SKAdNetwork was created to measure campaigns, focusing on privacy. It's now set to become the future of measuring mobile ad campaigns without IDFA.

In-app advertising allows app developers and publishers to cash in on growing demand for mobile ad inventory. Read our guide to learn more about this strategy.

Our mobile ads guide will help you choose the right size to increase your ad revenue in 2022.

Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.

How can we take advantage of all of the benefits and value of programmatic advertising without sacrificing our brand and user experience? Find out more.

Do display ads really affect your website’s SEO? Learn how to maintain and grow your user base while maximizing ad revenue.

Find out when Google will start transitioning your traffic to a first price auction, how the change is progressing and what other publishers are saying.