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Brock Munro

Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
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What is a Native Ad? Definition and Key Examples

Learn what native ads are, their definition, and how they fit into your marketing strategy. Discover effective examples for better engagement.

5 Free Quick Website Traffic Checker

Use our website traffic checker to analyze your site's performance. Get key metrics and insights to drive your online growth.

Brock Munro
12
mins read
What Are Interscroller Ads? A Guide for Publishers

Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.

What are Editorial Calendars (with Templates and Examples)

Need an editorial calendar but not sure where to start? This guide will tell you everything you need to know when looking for the right template.

What Is CPL? Cost Per Lead Explained

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

Brock Munro
6
mins read
What Is Cost Per Install (CPI)?

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

Brock Munro
8
mins read
What Is Cost Per Acquisition (CPA)?

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Brock Munro
5
mins read
Publift is a Great Place to Work 2 Years in a Row!

100% of our employees feel that Publift is a great place to work! The results feel more significant this year because we’ve grown in size and improved our score.

Ad Network Vs Ad Exchange: A Detailed Comparison

Unsure how ad networks or ad exchanges work? In this post, we compare them back-to-back to help you find the right advertising strategy for your business.

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