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The 300 x 250 medium rectangle ad banner is one of the most widely used ad sizes. We explain its benefits, drawbacks, and best practices for implementation.

Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.

How can we take advantage of all of the benefits and value of programmatic advertising without sacrificing our brand and user experience? Find out more.

A snapshot of the benefits, challenges and other aspects of Protected Audience API (PAAPI) for digital advertisers and publishers.

Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.

Discover the essentials of Interaction to Next Paint (INP): what it is, how to measure and optimize it, and its importance as a core web vital (CWV).

Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

While bidding "at the edge" reduces latency, it raises critical questions about DSP sampling bias and fragmentation. This article explores the downstream impacts of this infrastructure shift on publisher revenue.