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Click-through rates (CTRs) are an important metric for publishers and advertisers alike and need close monitoring.

Google is killing off third party cookies. Learn what the impact of this move will be, and what alternatives do publishers have to third party cookies.

Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.

Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.

Read more if you’re interested in joining the customer success team, making an impact in the lives of publishers, and working with an awesome group of people!

Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.

Discover how Core Web Vitals affect ad revenue. Get the latest benchmarks, publisher-specific fixes for LCP, INP, and CLS as a complete playbook.

Here is an ultimate guide to Insertion Orders (IO) with examples, benefits, disadvantages, how-to, and best practices.

Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.