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While bidding "at the edge" reduces latency, it raises critical questions about DSP sampling bias and fragmentation. This article explores the downstream impacts of this infrastructure shift on publisher revenue.

Sustainable ad revenue isn't driven by generic best practices. Discover how personalised auction strategies and tailored experimentation, rather than simply plugging in more demand, drove a 5.5% average revenue uplift for publishers in 2025.

As Agentic AI begins to automatically filter out low-performing ad space, a publisher’s first 30 days of onboarding are no longer just technical plumbing; they are the critical window where your long-term revenue trajectory is decided.

Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.

Discover how to migrate from an ad network to a full ad stack, with step-by-step guidance, actual publisher revenue data, and tips to minimise switching risk.

Publift partnered with Ad-Shield to monetise 'dark traffic' missed by legacy adblock recovery.

Publift partnered with InMobi to boost yield and simplify global compliance with a customisable CMP.

Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here

Discover how PMPs and Programmatic Guaranteed deals help publishers in 2026 boost CPMs and secure premium advertiser demand.