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Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Publift becomes an IAB UK member, improving programmatic outcomes for publishers and strengthening our industry presence with direct insights.

MonetizeMore vs Freestar vs Publift - Find out which one suits your needs best for maximizing your ad revenue.

We've received multiple reports of websites and direct messaging profiles falsely claiming to represent Publift.

Looking for improved ad results? Data‑driven curation optimizes your inventory and targets your audience effectively.

Discover how traffic shaping reduces bidstream bloat, boosts efficiency, and drives higher revenue in programmatic advertising.

Explore key affiliate marketing statistics for 2025, including industry growth, spending trends, ROI insights, and emerging market opportunities shaping the future.

Maximize ad revenue with Google Ad Manager 360. Smarter ads, better insights, higher earnings.

Get insights into Deal ID in Programmatic Direct. Discover its significance in facilitating transparent, direct transactions between advertisers and publishers.